Zimmer India Participated in Mumbai Marathon 2012

The Medical device is a very niche segment and rarely there is need to reach out to masses. However, as part of our Arthritis Awareness campaign, we (Zimmer India) sometime feel it worthwhile to do so.

Recently, we participated in the Senior Citizen Walkathon, which is part of the much bigger Mumbai Marathon.

Sure, the quest for fitness is on a all-time high in our country and this was more than evident on this January morning when thousands of people in Mumbai were on the road raring to prove a point to themselves.

Especially there were more than 1500 senior citizens who also had enrolled themselves for the Senior citizen run sponsored by Ms Tina Ambani's Harmony Magazine (and co-sponsored by Zimmer). For us, it has become an annual feature after our third consecutive year of participating in this Marathon to spread awareness on arthritis.

http://www.youtube.com/watch?v=b2uqW3DkA8Q

Special attraction was a few Joint replaced silvers, who had registered themselves for this Marathon Walk-a-thon. They wanted to show the world after arthritis they can Smile again with the proper treatment.



They chose joint replacement surgery in time and now they seem to be enjoying their new-found mobility without pain.



Later on 8th of March, on the occasion of Women’s day, DNA (a major daily in Mumbai) organized India’s first half women marathon on 11th March’ 2012. Venue was Bandra-Kurla Complex, Mumbai.

Over 5000 women participated in this marathon. Zimmer India also participated in this event to increase awareness among women who are even more affected by Arthritis than men.

Seeing smiles on the faces of people who had suffered years of pain and immobility is a reason good enough to feel motivated and to get back to work!